Quote Follow-Up Email Template for Travel Agents
A quote follow-up email for travel agents should reference the traveller's specific trip, add value (a price alert, a new option, a deadline), and ask one clear question rather than 'just checking in.' Send within 24 hours of the quote, then space two to three more touches over ten days.
Quick Answer
A quote follow-up email for travel agents should reference the traveller's specific trip, add value (a price alert, a new option, a deadline), and ask one clear question rather than 'just checking in.' Send within 24 hours of the quote, then space two to three more touches over ten days.
A good quote follow-up does the work for the traveller — it gives them a reason to reply now. These templates are built around value, not pressure, and can be adapted to honeymoon, family and luxury trips.
The anatomy of a strong quote follow-up
- 1Reference one specific detail from the trip or consultation.
- 2Add new information — a rate change, an option, a deadline.
- 3Ask one clear question, not an open 'any thoughts?'.
- 4Keep it short enough to read on a phone.
Template — first follow-up (within 24 hours)
Subject: A note on your {destination} quote, {Name}
Hi {Name},
I sent over the {destination} quote yesterday — the {resort} is a strong fit for your {dates}.
Quick question: would you like me to hold the current rate for 48 hours while you decide?
{Consultant}, {Agency}Template — value touch (Day 4)
Hi {Name},
One useful note: {resort} steps up to peak pricing after {date}, so the current rate is the best we'll see for your window.
If {inclusion} is more than you need, I can swap it for {alternative} and bring the package to {price}. Want me to send a revised version?Template — final (Day 10)
Hi {Name},
I don't want to keep following up if the timing isn't right for this trip.
If you'd like to go ahead, I can hold the option for another 48 hours — just say the word. If not, no problem, and I'd love to help with your next trip.Why each touch adds value
The difference between follow-up and nagging is that each message gives the traveller something they didn't have in the last one — a rate note, an option, a deadline. A 'just checking in' adds nothing and puts the work back on the traveller. These templates are built so that even a busy agent following a sequence never sends a nothing message.
What to measure
- Quote-to-deposit rate — how many quotes convert to a booking.
- Which touch closes the most bookings — first, third, or fourth.
- Average quote-to-deposit time — where deals stall.
- How many quotes go cold and are never recovered.
Each touch adds something the traveller did not have in the last message. That is the difference between follow-up and nagging.
Frequently Asked Questions
What should a travel quote follow-up email say?
Reference the specific trip, add value (a rate, an option, a deadline), and ask one clear question. Avoid 'just checking in' — it adds nothing and puts the burden on the traveller.
How many times should a travel agent follow up on a quote?
Three to four touches over ten days. Most bookings land in touches three and four, so stopping after one usually loses trips you would have won.
What subject line works for a travel quote follow-up?
Reference the destination and the traveller's name, e.g. 'A note on your {destination} quote, {Name}'. Specificity signals it's not a generic blast and lifts open rates.