What Is a Lead Leakage Audit
A lead leakage audit is a diagnostic that scores how well a business captures, responds to, follows up, converts and recovers leads — so you can see exactly where opportunities escape. Shaz Method's audit scores Response, Follow-Up, Conversion, Recovery and Measurement on a 0–100 scale and points to the biggest leak.
Quick Answer
A lead leakage audit is a diagnostic that scores how well a business captures, responds to, follows up, converts and recovers leads — so you can see exactly where opportunities escape. Shaz Method's audit scores Response, Follow-Up, Conversion, Recovery and Measurement on a 0–100 scale and points to the biggest leak.
A lead leakage audit turns a vague feeling — 'we're losing leads somewhere' — into a specific, scored picture of where. Instead of guessing, you answer targeted questions and get back a breakdown of which parts of your conversion process are strong and which are leaking.
What the audit measures
- Response — speed, automatic capture, lead ownership.
- Follow-Up — structured cadence, next actions, quote/proposal follow-up.
- Conversion — qualification, appointments, pipeline visibility.
- Recovery — no-show recovery, dormant reactivation, delayed decisions.
- Measurement — source attribution, conversion tracking, lost reasons.
How the score is built
Each dimension is scored from your answers and weighted (Response 20%, Follow-Up 25%, Conversion 20%, Recovery 20%, Measurement 15%). 'Not applicable' answers don't unfairly lower the score. The result is a 0–100 Lead Leakage Score plus per-dimension scores, so you can see both the headline and the detail.
Score bands
- 85–100: Strong Conversion Infrastructure.
- 70–84: Some Preventable Leakage.
- 50–69: Significant Conversion Gaps.
- 0–49: High Leakage Risk.
What you get back
A personalised report: your overall score, a band from 'Strong Conversion Infrastructure' down to 'High Leakage Risk', your strongest area, your biggest potential leak, and observations based on your specific answers — plus an illustrative scenario showing what a conversion improvement could mean at your lead volume.
What the audit is and isn't
The audit is a diagnostic, not a verdict. It doesn't prove revenue is being lost — it suggests where your process is weakest based on your answers. The next step is a Lead Leakage Review, a conversation that maps your actual lead journey and shows how the biggest leaks would be fixed.
The audit doesn't prove revenue is being lost — it suggests where your process is weakest. It is a diagnostic, not a verdict. The next step is a Lead Leakage Review to see how the biggest leaks would be fixed.
Frequently Asked Questions
What is a lead leakage audit?
A diagnostic that scores how well a business captures, responds, follows up, converts and recovers leads, so you can see exactly where opportunities escape. It produces a 0–100 score plus per-dimension breakdowns.
How long does the Lead Leakage Audit take?
About four minutes. You answer roughly a dozen targeted questions and receive an immediate score breakdown across Response, Follow-Up, Conversion, Recovery and Measurement, with your biggest potential leak highlighted.
Does the audit prove I'm losing revenue?
No — it suggests where your process is weakest based on your answers; it's a diagnostic, not a verdict. The next step is a Lead Leakage Review to see how the biggest leaks would be fixed.